Why business owners should use social media in a more personal way?

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Broadcast marketing has its advantages, you can communicate your message to a large crowd, and over time, you will build brand awareness that will result in more business value...

However, more and more users on social media, learned to filter the noise, and focus on what matters to them...

Here are the facts:

• "10% Of Twitter Users Account For 90% Of Twitter Activity" - BusinessInsider.com
• "Nearly half of all Twitter users don’t read a word you say." - TheNextWeb.com

What does it mean to us?

That relationship building and online marketing is constantly changing to a more personalized way...

Mention a person, DM him, Engage with him on a personal level seems like a more productive way to reach your business goals online... however its not a scalable way... hopefully more and more tools will appear that will help business owners better engage their community on a more personal way :)

Make sense?

What Commun.it users are saying about us?

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Commun.it helps online businesses to build meaningful, personal relationships with focus on the high-value relationships (Influancers, supporters, Most engaged members etc.) which helps them to achieve their marketing goals to grows engagement, build real connections within the social space, grow market awareness and eventually grow sales and customers life-time value.

All in a stress-free, easy to use and actionable social CRM platform.

Our company name is GR8PPL, and our passion is people, and the relationship between them...

Here are some customer testimonials about us, we are very proud to share it :)

Testimonials:

• "A great tool for community management for Twitter (Commun.it)... I mention a great tool for Twitter community management called Commun.it. I highly suggest you check it out." Definingnewmedia.com
• "Finally a social media tool that grows engagement and is actually useful to creating real connections within the social space. Since the team here at You Brand, Inc. first got introduced to Commun.it we've used it daily. If you want a tool that will help you build real connections in social media you will love this tool." Scott Scanlon, CEO, You Brand, Inc.
• "In the language of Commun.it, they are our supporters."- ItinerantEntrepreneur.com
• "Commun.it – I use it to better monitor those who follow with me and engage." - BenjaminBeck.com
• “Looking for the next great #SCRM tool? We're loving @commun_it to manage online leads. Imagine #hootsuite, but targeted for salesppl...” - @TA_Vision
• "Commun.it: community management software (social CRM)" - ItinerantEntrepreneur.com

What is social sales? what is social engagement?

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"Sales is changing constantly, and what has changed now is the nature of the engagement between sales person and his customers."

Each person who is active online via social media want to make a difference,  and manage the meaningful relationships that help him to make the change...add value to the world and his personal brand or business brand.

This post include a recommended 5 min movie that talk on social sales, and soem quoters from julien post on "how to survive the social-crash"....

What is social CRM? Social Businesses?

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Great questions...
Not sure there is a right answer... however there may be the "right answer to you".. based on your business, it's maturity level, your target market, your customers target market, your social presence, your social brand, your marketing goals, your social media maketing goals, your budget, the company maturity towards social marketing , the tools the company use now and their ability to integrate, your need to scale, future plans, they way you drive traffic now, your CPA, your customer LTV...

This post include quotes and references from market experts who talk more on this subject...

The reason is Why? Why Apple is so innovative?

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"People don't buy WHAT you do, they buy WHY you do it" (@simonsinek)

Many people say their product or company failed to win for the following reasons:

• Under capitalized
• Not the right people in the team
• Bad market conditions

Yet, many people who has the above failed...read more ...

What are the characteristic of a leader?

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I have seen this movie and was very inspired by it, I showed it to my wife and asked what she think about him, she said: "Nice guy, seems very smart and that he achieved some things in life, who is it?" and I said this is the "legendary investor Warren Buffett", a man whos fothern is estimated at 45 billion dolars, and a notable philanthropist, having pledged to give away 99 percent of his fortune to philanthropic causes!

This is my example of a leader...

What is the DNA of a startup CEO / Lead entrepreneur?

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Well, I don't think there is such a thing, if there were, then entrepreneurship will be easy :)

I believe that action speaks louder then words and that with success no one can argue, so what makes a good CEO... a LEADER, who just do it and curve step by step to create a reality from a vision...

A leader - and leadership cant be learned but earned :)


gr8 quotes and video inside from Naval from VentrureHacks, Art Williams and more...

Blogosphere market stats - how big and profitable it is?

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As you know, I am passionate about social media and blogging, and I think that this is a big growing fast market who is starting to become profitable...

Often people tell me that the professional blogging world is not big enough or profitable, so here are
some facts to show the world that its big and profitable and growing fast, really fast...

But how big it really is, and how much money we can find there? in this post you will read some interesting facts...

Simplicity is the ultimate sophistication, how to make it simple?

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• "Everything should be made as simple as possible, but not simpler."  ~Albert Einstein
• "Simplicity is the ultimate sophistication."  ~Leonardo DaVinci 
• "How many things are there which I do not want."  ~Socrates 

We all know the Pareto principle (also known as the 80-20 rule,  the law of the vital few, and the principle of factor sparsity) states that,  for many events, roughly 80% of the effects come from 20% of the causes.

For example:  80% of the users use 20% of the product feature set, 80% of all cars drive on 20% of the roads...read more...

What are the recommended inspiration books for entrepreneurs ?

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Lately I found myself reading a lot... Or, more correct hearing a lot, I am a HUG fan of audiobooks, I mostly use www.audible.com. you must try, it's a life changing experiance to hear a books, suddently I can't wait to go shopping, since I can hear Seth Godin (@ThisIsSethsBlog) or Chris Brogan(@chrisBrogan) or  Malcolm Gladwell (@gladwell) talks to me for an hour :) Yap, most of the times the book author reads his own book, so he pays special attention to intonation and pass a message as reading....full list below...

When to quit ? When to stick?

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"Pain is nothing, compared to what it feels like to quit"

This post was inspired by Seth Godin (@@ThisIsSethsBlog) (books: "The dip", "Linchpin"), Art Williams (Just do it Speach) and  Richard Branson (@richardbranson)... with such a great team we can't lose :)

Include two great videos and quotes...

Pivoting... a key sucess factor for startups, but when and why ?

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There are several great posts about pivoting, for example:

• Mark Suster (@msuster) a VC and ex entrepreneur from from GRP Partners: http://www.bothsidesofthetable.com/2009/12/17/what-makes-an-entrepreneur-310-ability-to-pivot/
• Chris Dixon (@cdixon), CEO of Hunch.com http://cdixon.org/2010/06/14/pivoting

In order to pivot you need to let go of the old and focus on the new, no one knows if the new is better then the old, and its hard making a decision that may turn bad on you...read more and hear a gr8 movie...

How to build a successful software company: vision, pivot, team harmony, tight feedback loop.

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“A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.” (Eric Ries startuplessonslearned.com)

Most Internet consumer startps fail! (over 95% of them :( ) Imagine the process: get an idea, passionately find co-founders and recruit a team, start building a product, start engaging with customers, build business plan, financial reports, establish a company, bootstrap your way, somehow financial getting by while keep on passionately believe in the vision and pump it up to the team, pivot all the time from the original plan believe in your to gut feeling and team feedback's... then raise seed funding, then maybe round A and then FAIL :( ... like most startups... include 2 great success stories, videos and more inspiration...read more...

Smile to the world, and the world will smile to you, help others and they will help you....circle of life!

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We all grow and learn from others success - i think it will make us more successful.

Sometime we may think that a competitor/other company progress is bad for our company. I don't, at the end of the day, any progress that happen in the startup world had a direct connection to other startups success.

The more that we help others to succeed, we grow ourselves and make us more successful.

Look at investments for example, the more startup will succeed, the more investments will come, when and internet startup will get an IPO (FB, twitter ...? ) then more VC money will come, more money will be direct to the industry, attracting better people, create new initiatives, adding new angle investors and provide to the end users more selection to choose from, ultimately adding more consumers to each industry.

here is a small example of how i promote Balsamiq Mockups (Balsamiq page), note that this video was seen by almost 2000 people, i hope it added new clients to Balsamiq :)


So Smile to the world, and the world will smile to you, help others and they will help you....circle of life.

The Mindset of a Winner: what get's you out of bed after you succeed once?

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Success is a journey, filled with endless opportunities and challenges.

The uniqueness is what makes the different, and the difference is made by passionate people doing what they are in love with.


Seth Godin explains why being exactly like every one else is not the way to go, and its all about taking another ski slope down the mountain before the day ends:


"Just like skiing, the goal is not to get to the button of the hill, the goal is to have a bunch of good runs before the end of the day." Seth Godin
... That's what life is, a serious of good runs down the ski hill, time after time after time...

So what is your passion? what will get you out of bed after you succeed once, and twice and so on...