Tuesday, July 20, 2010

Blogosphere market stats - how big and profitable it is?

As you know, I am passionate about social media and blogging, and I think that this is a big growing fast market who is starting to become profitable...

Often people tell me that the professional blogging world is not big enough or profitable, so here are
some facts to show the world that its big and profitable and growing fast, really fast...

But how big it really is, and how much money we can find there? in this post you will read some interesting facts...

Here are the facts:
"In America today, there are almost as many people making their living as bloggers as there are lawyers or computer programmers" (source: The Wall Street Journal).

The professional blogging market is a big, profitable and growing market: There are over over 20 million bloggers, with 1.7 million profiting from the work (average annual revenue from advertising alone is $15k), and 452,000 of those using blogging as their primary source of income (1% makes over $200k per month). That's almost 2 million Americans getting paid for blogging, more than lawyers! By 2012, the expected growth rate of blogs is 75%.(source for these stats: The Wall Street Journal , Technorati State Of The Blogosphere 2009 ,emarketer).

More drill down:
  • By 2012, the expected growth rate of blogs is 75%, and more than 145 million people (67% of the US Internet population) will be reading blogs at least once a month.
The Internet’s share of total media advertising spending increased by 15% in 2010 to over 20% in 2014, reaching $25.1 billion in 2010, (representing 10.8% growth over last year) and 36.3 billion in 2014, contentiously growing over newspapers that are losing revenue for 50 years. 
, so a 40 billion online advertising market in 2014, where more then 70% of the target market is reading blogs equals to a very big market potential.(Source:emarketer: Online to take one-fifth of total ad spend by 2014, mediapost: Ads Up In Q1... Benchmarks for Planning)
  •  How much a professional blooger make for a year in average: Evaluating positive and negative cashflows, we see that the mean profits for professional blogs with is $57,369.20" (Source:Technorati)

    which include the following:

    • Average annual revenue from advertising alone on professional blogs is $42,548 ($15,000 for part-timers bloggers, and $120,000 for self-employed):
So big enough? profitable enough? growing fast.... i say YES :)

No comments: