Thursday, February 24, 2011

What is social sales? what is social engagement?

"Sales is changing constantly, and what has changed now is the nature of the engagement between sales person and his customers."

Each person who is active online via social media want to make a difference,  and manage the meaningful relationships that help him to make the change...add value to the world and his personal brand or business brand.

This post include a recommended 5 min movie that talk on social sales, and soem quoters from julien post on "how to survive the social-crash"....

Monday, February 14, 2011

What is social CRM? Social Businesses?

Great questions...
Not sure there is a right answer... however there may be the "right answer to you".. based on your business, it's maturity level, your target market, your customers target market, your social presence, your social brand, your marketing goals, your social media maketing goals, your budget, the company maturity towards social marketing , the tools the company use now and their ability to integrate, your need to scale, future plans, they way you drive traffic now, your CPA, your customer LTV...

This post include quotes and references from market experts who talk more on this subject...

Sunday, February 6, 2011

The reason is Why? Why Apple is so innovative?

"People don't buy WHAT you do, they buy WHY you do it" (@simonsinek)

Many people say their product or company failed to win for the following reasons:
  • Under capitalized
  • Not the right people in the team
  • Bad market conditions
Yet, many people who has the above more ...